"What differentiates Centerfold from other creator-led platforms is the power of our brand," Ben Kohn, CEO of PLBY Group, told Insider."The Playboy brand elicits an emotional connection with people."
He added that while other platforms"prioritize advertisers over creators," Centerfold is"not dependent on advertisers." Kohn added that the platform also provides influencers with a"full suite" of tools to"monetize their audiences." "In turn, they will benefit from the broad reach of the Playboy brand and grow their audiences organically as well," he said., who was named a founding member of the platform. last year also indicated how the company is on a path to reposition the nearly-70-year-old adult entertainment company as a lifestyle brand and boost its appeal among younger audiences.
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Future of Media: Will a hypercompetitive world create instability in the advertising market?Watch the Future of Media webinar, as we examined what the collaborative marketing space has looked like since 2020, and how to expect business models to evolve further in 2022
منبع: FinancialMail - 🏆 20. / 63 ادامه مطلب »
Future of Media: Will a hypercompetitive world create instability in the advertising market?Watch the Future of Media webinar, as we examined what the collaborative marketing space has looked like since 2020, and how to expect business models to evolve further in 2022
منبع: FinancialMail - 🏆 20. / 63 ادامه مطلب »