, PepsiCo said it was working toward"sharpening revenue management capabilities" which would then counterbalance what it expected to be increased"commodity, transportation, and supply chain costs." The solution? According to
the remarks,"mix and assortment solutions," is one option, which simply means there would be fewer chips per bag—a common tactic used to trick consumers into paying for less. On the other hand, simply raising prices on its products is something it has already done and it indicated that could happen again.