The company’s results come after Snapchat parent Snap Inc posted weak results and declined to make a forecast, citing “incredibly challenging” conditions as advertisers cut back on spending.
Twitter and its peers, including Snap and Alphabet, saw an uptick in revenue last year as brands spent heavily on advertising online, eyeing a recovery from the pandemic. But inflation pressures and fears of a recession this year have forced brands to rethink their marketing budgets. At the same time, Gen Z-favorite TikTok and tech giant Apple Inc, which gives users the choice to opt of data tracking, are grabbing market share in the digital ad space.
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globebusiness Twitter is covering its ass. They cooked the books to get included into the S&P500. Without creative bookkeeping, they would never have made it.
Blame Twitter censorship
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