HAI PHONG, Oct 9 — Having conquered most industries at home, optimistic chiefs at conglomerate Vingroup are setting their sights much higher as they ramp up plans to sell the first ever Vietnamese car in the mighty US market.
However, the firm admits that competing in the crowded and difficult US market, which is dominated by Tesla, will be a huge but worthwhile task. While the aim of getting Americans driving its cars by Christmas may seem a huge ask, Vingroup — Vietnam’s biggest private firm — has a track record of delivering.
The factory aims to create more than 7,000 new jobs, prompting US President Joe Biden himself to tweet the announcement back in March.But the American public will likely be far more sceptical, said Karl Brauer, a Los Angeles-based analyst with iSeeCars.com, a vehicle comparison site. “The theory behind that is we’re giving you a vehicle that is priced similarly to an internal combustion engine vehicle,” Thuy explained.
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