Many of the digital tools SMEs can use are free, said Furaha Afrika Holdings’ CEO at a recent Business Day SME Matters webinar in partnership with NedbankPlatforms such as MarketEdge provide valuable insights into stock levels and customer purchasing patterns, which ensures greater operational efficiency. Picture: 123RF/PRINSPRODUCTION
A recent Business Day SME Matters webinar in partnership with Nedbank examined the ways SMEs can harness technology to help them achieve their business goals. “SMEs are the lifeblood of the SA economy and it’s essential that their business approach is innovative and efficient, so they can access new markets and secure their growth,” said Matsi Modise, founder and CEO of Furaha Afrika Holdings, pointing to the power of technology to allow SMEs to function effectively from anywhere in the world.
Just as Nedbank provides every business with a dedicated relationship banker that delivers personal service, SMEs should make sure they offer their customers a personal touch, and technology is a great way to do that when you have a growing customer base.
Said Behan: “Just as Nedbank provides every business with a dedicated relationship banker that delivers personal service, SMEs should make sure they offer their customers a personal touch, and technology is a great way to do that when you have a growing customer base.”
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