Since Jack Sinclair took over as CEO of Sprouts in the summer of 2019, he has talked about revamping the company’s marketing strategy. He quickly dropped the weekly paper flyers that were mailed to customers because they were too costly and said there would be more focus on digital ads.“We want to spend more. We want to invest in personalization and loyalty,” Sinclair said on the Nov. 8 call.
Even with spending more money, Sprouts executives said they are still trying to figure out how to turn its marketing dollars into increased revenue. “But there’s no panacea out there that says this is the perfect thing that we need to do to go drive traffic.”
این خبر را خلاصه کرده ایم تا بتوانید سریع آن را بخوانید. اگر به خبر علاقه مند هستید، می توانید متن کامل را اینجا بخوانید. ادامه مطلب:
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Similar News:همچنین می توانید اخبار مشابهی را که از منابع خبری دیگر جمع آوری کرده ایم، بخوانید.
How tech layoffs are impacting the Phoenix area's office market - Phoenix Business JournalSome of the Valley's biggest office deals that predated the Covid-19 pandemic have come from tech firms such as Carvana, DoorDash, Opendoor, Amazon.com, Nextiva and more. Now, some of them — and others — have announced layoffs and could be looking to shed some office space.
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Men’s apparel store opens in former Easley's space - Phoenix Business JournalPhoenix residents Patrick and Mary Burch are moving their store from a historic home on Indian School Road in central Phoenix to a space in the Easley’s Center. I am going to visit.
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Carvana responds to reports of liquidity issues, share swings - Phoenix Business JournalShares of the Tempe-based online used-car dealer had a wild ride on Wall Street this week, with another analyst casting doubts on the company's future on Friday amid a debt squeeze and tightening margins due to vehicle price pressures. Carvana shot back with a response sent to the Business Journal regarding its financial outlook.
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