Tiny wines find home in B.C.'s market, as some consider reducing consumption

Multiple British Columbia wineries over the last several years have begun offering their product in smaller, single-serve cans and bottles.

“You’re not taking a hit on quality, you know? In fact, if someone is only going to be having a glass or two, you’re cracking a can and it’s completely fresh, guaranteed,” he said.“It’s much less of a commitment to crack open a can or a small bottle or a smaller vessel than it is to open a bottle,” he said.

That’s a significant change from the centre’s 2011 advice that said having 15 drinks per week for men and 10 drinks per week for women was low risk.Charlie Baessler, the managing partner at Corcelettes Estate Winery in the southern Interior, said his winery’s Santé en Cannette sparkling wine in a can was released in 2020 as a reduced alcohol, reduced sugar, low-calorie option.

At the same time, the lower alcohol content makes it an option for people who might want a glass of wine without feeling the same effect that comes from a higher alcohol content, he said. He said there’s naturally a market for the product but he doesn’t expect it to compete with the higher-alcohol wine.

Guignard said the latest CCSA report is creating an increased awareness and desire to become educated about responsible consumption choices, which is a good thing, but he adds it’s important for people to look at the relative risk of what they’re doing.

alcoholawareness Canadian's and people worldwide,are saying no to alcohol,for their health,including wine,beer and liquor! Alcohol is carcinogenic! Healthy lifestyles!

Can't grow fruit if the weather is messed up....

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Tiny wines find home in B.C.’s market, as Canadians consider reducing consumptionSmaller containers leave wineries with options for a potential shift in consumer mindset as Canadians discuss the health benefits of reducing alcohol consumption Taxes are huge portion of booze/ wine/ beer cost to consumer. Where are diminished tax revenues from reduced alcohol consumption expected to be made up? What taxes need to be raised?
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