For years, Snapchat has allowed you to try on new lipstick shades, hats, and outfits from major retailers. But starting today, you’ll be able to apply these Snapchat-powered capabilities in other apps.
The new ARES business aims to help retailers increase conversions and reduce return rates with augmented reality shopping tools. To this end, ARES will provide its customers with professional services, including product marketing to customer support. That’s in addition to tools included in its first solution — the “Shopping Suite” — which is oriented toward retailers across verticals like fashion, apparel, accessories, and home furnishings., and shoes.
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