Vodafone appoints finance head Margherita Della Valle as permanent chief executive

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Appointment comes as British telecoms group faces questions over its long-term strategy

Vodafone is already in talks to merge its UK operations with Three UK, while analysts expect the company to consider options for its German business.

Della Valle said: “To realise our potential Vodafone needs to change. We know we can do better. My focus will be to improve the service for our customers, simplify our business and grow.” Vodafone chair Jean-François van Boxmeer said the appointment followed “a rigorous internal and external search”.

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