EU Mounts New Antitrust Assault to Break Up Google's Ad Business

describing such lawsuits as an “attempt to pick winners and losers in the highly competitive advertising technology sector.”of the antitrust argument is Google dominates every corner of the business, paving the way for an unfair advantage over competitors.

The EU complaint argues that Google set up its buy-side and sell-side platforms to illegally favor its own ad exchange, which is called AdX. For example, the EU complaint says Google let its system place bids for AdX after everyone else’s bid was already in, so AdX could beat its rivals in favorable auctions. Practices like these ensured ad tech customers would have to use AdX, allowing AdX to charge higher fees than it would be able to otherwise, the complaint said.

As a consumer, you might wonder why you should care. So what if a bunch of ad tech business boys can’t make a few extra dollars? But the ad tech economy is the backbone of the internet, and if Google slurps up all the profits, that makes it much harder to run a company that makes all the content you enjoy .

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EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
منبع: verge - 🏆 94. / 67 ادامه مطلب »

EU could breakup Google’s ad business over antitrust violations | EngadgetEurope has accused Google of 'abusive practices in online advertising technology' that could lead to its ad business being split up..
منبع: engadget - 🏆 276. / 63 ادامه مطلب »

EU regulators order Google to break up digital ad business over competition concernsEuropean Union antitrust regulators are taking aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission said Wednesday that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns. The European Union has led the global movement to crack down on Big Tech companies but rather than splitting up businesses it has previously issued blockbuster fines. That includes three antitrust penalties for Google worth more than 8 billion euros, now $8.6 billion.
منبع: AP - 🏆 728. / 51 ادامه مطلب »