Google should break up digital ad business over competition concerns, European regulators say

European Commissioner for Europe fit for the Digital Age Margrethe Vestager speaks during a media conference regarding an antitrust case against Google Adtech at EU headquarters in Brussels, Wednesday, June 14, 2023. European Union regulators hit Google with fresh antitrust charges Wednesday, saying the only way to satisfy competition concerns about its lucrative digital ad business is by selling off parts of the tech giant's main moneymaker.

The 27-nation EU has led the global movement to crack down on Big Tech companies — including moving closer to groundbreaking rules on artificial intelligence — but it has previously relied on issuing blockbuster fines, including three antitrust penalties for Google worth billions. “Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers," said Dan Taylor, Google vice president of global ads. "Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector."

European Commission Vice President Margrethe Vestager says Google is dominant on both sides of the ad-selling market. Google abused that position by favoring its own ad exchange, reinforcing its ability to charge a high fee for its services, the commission said. The commission is seeking a forced sale because past cases that ended with fines and requirements for Google to stop anti-competitive practices have not worked, allowing the company to continue its behavior, “just under a different disguise,” she said.

European and U.S. authorities are acknowledging that “the only way to address this egregious conflict of interest is to force Google to divest part of its business,” said Max von Thun, director of the Europe office of the Open Markets Institute, a proponent of stronger antitrust enforcement.

ایران آخرین اخبار, ایران سرفصلها

Similar News:همچنین می توانید اخبار مشابهی را که از منابع خبری دیگر جمع آوری کرده ایم، بخوانید.

EU regulators order Google to break up digital ad business over competition concernsEuropean Union antitrust regulators are taking aim at Google’s lucrative digital advertising business, ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission said Wednesday that its preliminary view after an investigation is that “only the mandatory divestment by Google of part of its services” would satisfy the concerns. The European Union has led the global movement to crack down on Big Tech companies but rather than splitting up businesses it has previously issued blockbuster fines. That includes three antitrust penalties for Google worth more than 8 billion euros, now $8.6 billion.
منبع: AP - 🏆 728. / 51 ادامه مطلب »

European Commission says it may want to break up Google’s ad-tech businessThe European Commission said it’s taken a preliminary view that Google has breached antitrust rules in the advertising technology industry and that only a...
منبع: MarketWatch - 🏆 3. / 97 ادامه مطلب »

Google must break up digital ad business over competition concerns, European regulators sayEU antitrust regulators have taken aim at Google’s lucrative digital advertising business in an unprecedented decision, saying that the tech giant must sell off some of its ad business to address competition concerns.
منبع: NBCNews - 🏆 10. / 86 ادامه مطلب »

Google must break up digital ad business over competition concerns, European regulators sayThe unprecedented decision to push for such a breakup marks a significant escalation by Brussels in its crackdown on Silicon Valley digital giants.
منبع: cleveland19news - 🏆 70. / 68 ادامه مطلب »

EU suggests breaking up Google’s ad business in preliminary antitrust rulingThe European Commission targets Google’s core business.
منبع: verge - 🏆 94. / 67 ادامه مطلب »

EU weighs push to break up Google’s ad-tech business: WSJEuropean Union regulators were weighing whether to dismantle search giant Google’s ad-tech business on anti-competitive grounds, the Wall Street Journal...
منبع: MarketWatch - 🏆 3. / 97 ادامه مطلب »