TIME100 Most Influential Companies 2023: John Deere

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.JohnDeere still makes green tractors, but now loaded with digital tech that aims to bolster farmer productivity

June 21, 2023 6:55 AM EDThe iconic 186-year-old manufacturer still makes green tractors, but now loaded with digital tech that aims to bolster farmer productivity.

Last year, Deere debuted See & Spray Ultimate, which uses computer vision and machine learning to detect and spray only weeds and its first fully autonomous tractor, which can be remotely managed via an app. Half a million machines worldwide are now connected; John Deere aims for 1.5 million by 2026, with a bespoke satellite service on the horizon.

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