is launching a new ad campaign aimed at celebrating the workers responsible for making its beer.
“This new campaign celebrates the people that bring our beer to life – from American farmers to those in our breweries, to delivery drivers, servers, and store clerks. The beer industry is made great by the amazing people that work hard every day, in every community,” Anheuser-Busch CEO Brendan Whitworth said in a statement. “Our commitment to our amazing network has never wavered – it has only grown stronger.
The ad push comes as the company is struggling to rebound from falling sales and a growing boycott after it partnered with , who showcased a personalized Bud Light beer can of herself to her millions of followers.
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