For Bud Light beer, it was a partnership with a transgender influencer that triggered the ire of right-wing consumers and calls for a boycott.
The Target discount retailer, for its part, chose to withdraw certain items marketed for Pride Month due to threats against employees. This new vigilance extends to the world of sport: after some players voiced reluctance over wearing rainbow symbols, the National Hockey League decided that teams should no longer wear special jerseys supporting LGBTQ rights because they had become a"distraction."