Musk says Twitter has lost half its advertising revenue | Business

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Twitter owner Elon Musk said Saturday that the social media platform he bought for $44 billion last October has lost roughly half of its advertising revenue. | News24_Business

Twitter owner Elon Musk said Saturday that the social media platform he bought for $44 billion last October has lost roughly half of its advertising revenue.

"Need to reach positive cash flow before we have the luxury of anything else," he added, without further elaboration. Changes instituted by Musk since his takeover of Twitter have turned off users and advertisers alike. Non-verified users - the free accounts that make up the majority of users - are limited to reading 1 000 tweets per day.A deep dive into the big business story of the week, as well as expert analysis of markets and trends.A few days later Twitter said TweetDeck, a popular program that allows users to monitor several accounts at once, will be available only to"verified" users from next month.

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