The art of the removal: Tattoo regret drives a growing business

The inspiration seized them after a brunch date in Vancouver. They were perfectly sober, but drunk on love.

Cassandra Reeve documents the removal of an ex’s name tattooed on her ring finger. This is the start.Cassandra Reeve documents the removal of an ex’s name tattooed on her ring finger. Starting to fade.Cassandra Reeve documents the removal of an ex’s name tattooed on her ring finger. Now mostly gone.The global market for tattoo removal, valued at $478 million in 2019, is projected to reach $795 million by 2027, according to data published in Forbes.

DeCola now finds fulfilment in removing tattoos, helping others reclaim their bodies, and doing what he did: starting afresh.At the charming studio in Vancouver he runs with his wife, Kaori, lush plants and peppermint-scented air create a calm atmosphere that is markedly different from the gritty, hardcore vibes of the Miami and New York tattoo world DeCola came up in.

One client is seeing DeCola to remove a botched scalp micro-pigmentation job — done elsewhere — that left the client so traumatized he wouldn’t leave his house. “I say no more than I say yes,” said DeCola. “I always think ahead if it could be something that people regret. If the tattoo is going to alter their life in any way, I send them out the door.”

DeCola didn’t imagine he’d ever be in the removal business, but so many people were coming to him for coverups , which sometimes require an old tattoo to be lightened, that he realized he should be doing it himself.Article content Bramley had offered up her arm to a friend who was learning to tattoo. Bramley dons special sunglasses to protect her eyes during the procedure.Kalvin positions the PicoWay laser wand over Bramley’s arm. As he slowly moves it, the thick blue lines turn white, almost as if they are being erased.Advertisement 7The white colour will subside within minutes and the tattoo’s blue lines will still be visible.

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The art of the removal: Tattoo regret drives a growing businessEvery tattoo has a story and so does every tattoo removal. Technology has dramatically improved, making removal accessible and predictable.
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