California's Hottest Hotel Market: Surprising Results

That demand helped fill 69% of the top 10’s rooms – a 2 percentage-point improvement in a year. Occupancy ran just 61.5% in the other 35 counties, off 2.7 points in the 12 months.Those trends allowed owners in these 10 markets to push room rates up 6.2% to $193 a night vs. a 1.1% gain to $172 in the other 35 counties.California’s 68 million hotel nights sold was up 1.7% in a year vs. 634 million nationwide, up 2.6%. But California hotels were 67% full vs. 63% occupancy across the U.S.

And, to no surprise, the state was a pricier stay – $188 per night, up 4.9% in a year – compared with the U.S. room rate of $154, which is up 6.2% in a year.Here’s how the other members of the top 10 counties fared in 2023’s first half, ranked by their demand growth in a year …3.4 million nights sold, up 5.2% with 61% occupancy . Rates ran $174 per night , up 14.1% in a year .2.1 million nights, up 4.8% with 68% occupancy . Rates ran $184 per night , up 9.8% in a year .7.6 million nights, up 4.

Jonathan Lansner is the business columnist for the Southern California News Group. He can be reached at

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