Starting next year, child influencers can sue if earnings aren't set aside, says new law in the US

To qualify, the content must be created in Illinois, and kids would have to be featured in at least 30% of the content in a 30-day period.

Children"deserve to be shielded from parents who would attempt to take advantage of their child’s talents and use them for their own financial gain,” said Alex Gough, a spokesperson for Illinois Gov. J.B. Pritzker, after the governor signed the legislation. "I realised that there’s a lot of exploitation that can happen within the world of ‘kidfluencing,’” said Nallamothu, now 16."And I realised that there was absolutely zero legislation in place to protect them.”

Lawmakers in Illinois, where Democrats hold a supermajority, passed the bill in May with bipartisan support.

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