When Frontier Communications emerged from bankruptcy in 2021, it faced a serious question for the future of its cable business. The company had stopped selling TV service in 2020 during the pandemic, with long install times deemed less safe for its technicians.
With the worst of the pandemic and its bankruptcy behind it, executives at the Norwalk, Connecticut-based telecom company had to figure out how to move forward. “There was a question at the time, what do we do? Do we reopen TV sales or not?” recalls John Harrobin, executive VP of consumer for Frontier. “So we did a full evaluation and concluded that no, we’re not going to offer TV to our new customers.”
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