Web3 Could Change the Business Model of Creative Work

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Web3 — the read-write-own web — could offer a new model for creative work. By offering new tools to earn and own assets, build wealth, and wrestle back control from powerful platforms and intermediaries, it has the potential to simplify how creators fund their ventures and new ways to earn a living, not just on the first sale of a work of art but in perpetuity thanks to programmatic royalty streams paid via smart contracts, self-executing code that can move and store money. If Web1 and Web2 democratized access to information and made it easier to collaborate online, Web3 equips creators with a new toolkit to build real wealth from their work, on a globally level playing field.

Oscar winning director Stephen Soderberghthat, more than AI or visual effects, what keeps him up at night is the opacity of streaming data: He speculates that the studios are doing really well and don’t want to share the wealth, or else really poorly and don’t want their stocks to tank.

Web3 technologies can simplify how creators track the usage of their IP and to monetize it, ensuring they get paid promptly and fairly for their work. For instance, Web3 technologies could allow artists to grow and perhaps even thrive along with AI, rather than suffer at its expense. For example, smart contracts can create avenues for artists to be compensated when their work is used to train AI like a large language model.

By breaking up tasks, OTOY helps democratize the compute-intensive process of rendering, allowing artists to render in a couple of minutes what used to take hours on expensive hardware setups. Most important, anything created in the render network creates a hash on a blockchain, for the verifiable provenance essential to managing artists’ IP rights and moving digital goods from platform to platform.

MV3 inverts the Hollywood model. “As my lawyers say, ‘It’s like you’re ripping off pieces of value and just giving it to people.’ And we’re like, ‘Exactly! That’s exactly what we’re doing.’” Recently, the founders handed control day-to-day control of the MV3 universe to the community.Ultimately, projects like OctaneRender and MV3 will work because they engage their communities not only in the economic upside but also in the governance.

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