Lethbridge tourism industry shifts focus to winter attractions as summer winds down

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The sun is setting on the summer tourism season in Lethbridge, and stakeholders are now turning their attention ahead to winter.

"Anecdotally, what we've heard is that Lethbridge tourism industry had a really good summer," said Erin Crane, Tourism Lethbridge CEO.

"We looked at and analysed the numbers from January 2023 to June 2023, and we compared that to the same time last year, and we have seen some really good increases." "A lot is on the go in respect to getting prepared for the season. Those last minute preparations on lifts, which we've been doing preventative maintenance and off-season maintenance all season, same with 'snowcats' and snowmobiles.

"Last year, we were actually increasing our total amounts from outside the Lethbridge area from eight per cent to 20 per cent," he said.

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