Dentsu Aims to Test VideoAmp-Backed Ad Buys Across 7 Media Companies

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Dentsu will use a partnership with VideoAmp to test and measure advertising performance across seven different media companies

Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job.

For years, individual TV companies have been testing a number of would-be competitors to Nielsen. each offering a bespoke brew of measurement technologies that marketers and media agencies can test as they see fit. Now

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