Aussie dessert company Sara Lee goes into administration after 52 years

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Popular Aussie dessert company Sara Lee has gone into administration after 52 years of selling frozen cheesecakes, pies, crumbles and ice creams.

Its management yesterday appointed FTI Consulting's Vaughan Strawbridge, Kathryn Evans and Joseph Hansell as voluntary administrators of Sara Lee Holdings Pty Ltd.

The consulting firm has said it has been appointed with the goal to restructure and sell the company while operations continue. "We are working with Sara Lee's management team and staff to continue operations while we secure the future of the business.

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