What Other Companies Can Learn From Uber's Evolving Advertising Model

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global taxi app to a multibillion-dollar technological giant whose revenues are seeing

Ads will accompany the customer before, during and after the trip. Because of this, Uber plans to increase its advertisingwith interactive videos, such as movie trailers and restaurant menus. Later, the company plans to activate video advertising in Australia, Great Britain, France and other markets.The significance of new data-driven and interactive approaches in advertising cannot be underestimated, and Uber is not the only brand that understands it.

Of course, not every company can build a full-scale ad platform like Uber, but there are strategies you can take to recalibrate your advertising model in the wake of this trend:in the new cookieless world, but business owners should heed these words carefully. To do so, they should assess if they are utilizing the data they accumulate, as first-party data is a fuel that can help make ad messages relevant.

Brands like Uber don't just randomly spread their ad messages across all available screens when possible. They choose contextually relevant environments and timing for driving impactful ad campaigns. Achieving such precision is almost impossible without studying your customer's journey and without an automated ad platform.For businesses running international ad campaigns, it is important to know how to engage audiences in different regions meaningfully.

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