In today's digital world, many companies have more flexibility when it comes to location. Entrepreneurs can set up shop in a smaller city and still find success through the connections they establish with local customers, investors and organizations. However, while operating in a small market can provide a number of business opportunities, being able to access 'big market' resources and clients can unlock a new level of business growth.
Businesses in smaller markets can use analytics to identify microtrends apparent in larger cities and act upon them simultaneously. For example, if a product becomes hot in Manhattan today, launch it tomorrow in your smaller locale but market it as if it's a trending item in both areas. Psychologically, this creates a perception of desirability and credibility. - Dr. Kira Graves, Kira Graves Consulting5.
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