OpenAI unveils personalised AI apps as it seeks to expand its ChatGPT consumer business

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SAN FRANCISCO — OpenAI unveiled a marketplace on Monday (Nov 6) that enables users to access personalised artificial intelligence (AI) “apps” for tasks like teaching math or designing stickers, signalling an ambition to expand its consumer business.

OpenAI CEO Sam Altman shared the updates at the AI lab's first developer conference, which attracted 900 developers from around the world and marked the company's latest attempt to capitalise on the popularity of ChatGPT by offering incentives to build in its ecosystem.OpenAI is calling the customised AI apps "GPTs", which the company said are early versions of AI assistants that perform real-world tasks, such as booking flights, on behalf of a user.

"We really believe that gradual iterative deployment is the best way to address the safety challenges of AI. We think it's especially important to move carefully towards this future." For its two million developers, OpenAI announced a new GPT-4 Turbo model, which compared to its predecessor GPT-4 is several orders of magnitude cheaper and processes much more data.

Crivello also acknowledged Lindy could be competing with OpenAI's upcoming GPT bots, calling his startup's relationship with OpenAI "complicated". OpenAI wants more enterprises and developers to build models to rival those developed by Anthropic and Alphabet's Google, and open source models such as Meta Platforms' Llama. It also competes for enterprise customers with Microsoft.

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