Down to Business: No shortage of ideas for 34-year Naperville jeweler who designs custom-made pieces

Business: Naperville Jewelers Address: 120 Water St., Naperville Phone/website: 630-718-9036, www.napervillejewelers.com Owner: Edmond Benyamin, 71, of Glenview Years in business: 34 What do you do? “I do everything custom and I do repairs, of course. Watches, jewelry, everything from A to Z. I cannot tell the customer, ‘I can’t do it.’ There’s no such word. The customers are very happy,” Edmond Benyamin said.

” How can you tell the difference between the two? “We have a testing machine. It tells the difference between a natural diamond and an imitation diamond.” Do you have a lot of competition? “Always there is competition. But for the bench work, there is no competition. There’s a difference between retail and our store. ... I don’t price everything double. ... I don’t do that. I do whatever costs me, I put a certain percentage on top. That’s my profit.

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