Toyota's Annual State of the Motor Industry Provides Insight and New Models

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Toyota's annual State of the Motor Industry hosted in Johannesburg provides some crucial insight into the local motoring sphere from one of the biggest players in the space. The event showcased new models earmarked for local launch. Toyota's sales and market share in South Africa were also highlighted.

Toyota’s annual State of the Motor Industry hosted in Johannesburg provides some crucial insight into the local motoring sphere from one of the biggest players in the space. With all the numbers aside, flashes and camera actuation went abuzz when the new models Toyota has earmarked for local launch appeared on stage. Here is what is in store. Looking for your next new or used Toyota? Find it here with CARmag.

With 2023 signalling a return to form following Covid-19-related sales disruptions, Leon Theron, senior vice president of sales and marketing for Toyota stated that the 142 612 units sold in the year was not only the highest volume sold since 2007 but also the company’s best market share on record. The magic number? A whopping 53%. This has also affirmed Toyota as the best-selling automotive brand in South Africa for the past 44 years, but now is no time to rest on its laurels since there are several new products South Africa can look forward to this yea

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