Growing the printing market from the bottom up: An adaptive business modelMags Govender, Head of Print and Marketing, Kemtek; Jason Annetts, Print Sales Representative, Canon, Kemtek; and Graham Comins, Managing Director, Kemtek.
The business has just celebrated 35 years of servicing businesses with an assortment of print-related solutions. The journey has seen the business structure adapt to changing requirements, leading to the creation of a print solutions division within the organisation. This restructuring is aimed at servicing a broader print market, departing from niche-focused relationships towards identifying and filling gaps in an evolving industry.
Recognising the shifting landscape, Kemtek has strategically chosen to expand its digital press offerings through the new partnership. The growth of smaller print shops in the start-up sector, now providing more sophisticated services, has created a demand for advanced yet affordable equipment. The new digital press range is poised to meet this demand, allowing the business to cater to the entire spectrum of the print market.
The introduction of a new line of digital presses is not just about technology; it has to be complemented by a dedicated sales team and a skilled service team. This ensures that customers receive comprehensive support and have the flexibility to evolve their businesses in tandem with Kemtek's offerings.