Seat boss Wayne Griffiths says the brand “is in great health”, with its entire model line-up set to be refreshed in the near-future – and it is continuing to investigate options for a future entry-level electric car.But speaking at Seat SA’s annual media conference, Griffiths insisted that the brand still has a key role to play. “For us, it was always clear that the brand was not going to disappear,” he said.
He said that it is “important to get the Seat brand back where it belongs”, which will involve “new investments in the brand and its models”.hatch due to follow in 2025. The firm gave a first look at the styling of those models in a video during the media conference. The Ateca will also be “upgraded and have its life extended” in the future.
Griffiths added that the firm is “looking at what we can deliver in the electric world under the Seat brand”, adding that “the best is still to come”. While he said no decisions have been made, he did hint that the new entry-level platform being developed by “Seat as a brand is in an ideal position to contribute to the group by attracting the youngest customers. We’ve always been the entry gate into the VW Group. So for me it's natural that in the future there will be an entry-model electric car for Seat.