As the tourism industry undergoes a digital evolution, businesses face a critical need for innovative solutions to meet evolving consumer demands. Explore how Tcube empowers businesses to navigate this transformative journey with confidence and success.
For instance, the Tourism Transformation Index empowers companies to perform self-diagnostic tests to identify gaps and map out their transformation plans. By utilising TXI, businesses gain valuable insights into their digital readiness and receive tailored recommendations to navigate their transformation journey effectively.Consumer demands have shifted significantly, with a growing preference for convenience and personalised experiences.
Another way STB supported PARKROYAL COLLECTION Pickering’s digital transformation journey has been through funding, partnerships, and education. The programme offers a distinctive opportunity for tourism companies to adopt new and innovative solutions that may otherwise be challenging to source and implement independently. With a focus on curation and customisation tailored specifically for tourism, the Singapore Tourism Accelerator facilitates close collaboration between STB, tourism partners, and businesses, ensuring that the solutions piloted are highly relevant and effectively meet the sector's unique needs.
“We shouldn’t be using the excuse of avoiding technology simply because we are in the hospitality industry – where personal touch and physical work are key,” he stressed. “We can use technology to help employees free up time to deliver higher service quality to guests, enhancing guests' experiences at the end of the day.”