Curious Theatre Company's Fund the Future campaign is an urgent call to action for all who believe in the transformative power of theater., who has been at the helm since 2022, says the company's problems stem from its building as well as a decline in subscriptions, ticket sales and donors.
"For years, people have been saying, ‘The subscription models are dying in the theater industry,’ but Curious has been bucking that trend," Bragg says."We had strong, even growing subscriber numbers when other theaters didn't; however, after COVID-19, that turned for us, and now we're seeing drops in subscriber numbers and donations. Those were both somewhat unexpected, at least at the level they're at.
"The building has obviously been our biggest asset — it gives us a home and a place to be — but the part that isn't talked about as much is that it’s also our biggest liability," Bragg says."It's hard to keep up with the maintenance on the building, and those problems only increase over time, so unless you had the money to do a complete retrofit and fix all the systems, which we don't right now, it's a real challenge.
To preserve Curious, the organization is embarking on a three-phase plan: recovery, reinvention and resiliency. Recovery entails stabilizing the theater's current economic situation."The first part is about closing the gap on our shortfall," Dixon says."Next is reinvention, which is scary and exciting; it includes how we open up our opportunity for strategic community partnerships and cultivate new donors. ...
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