If Tony's Chocolonely founder Teun van de Keuken had his way, he would've ended up behind bars long before he created his popular chocolate company.
Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyWhen his activist stunt failed, van de Keuken came up with a new plan: creating a chocolate bar of his very own that proved the candy could be made without any exploitation of children. Nearly 20 years later Tony's Chocolonely is not only one of the most popular chocolate brands in van de Keuken's native Netherlands, it is known around the world.
"We've demonstrated it's possible to pay a living income to farmers to address the challenges of child labor," CEO Douglas Lamont told CNBC Make It in a recent interview." you can be a successful chocolate company doing it the right way, in an ethical way."