and impacted the near-spotless reputation of both companies. The press release stated that the move will affect the firms’ overseas business structure and reorganise Daihatsu into a “mobility company centred on mini vehicles resources and actual conditions,” instead leveraging the company’s strengths to “build ever-better cars.
These structural changes will be reflected in the renaming of the two companies tasked with developing and manufacturing cars for the greater Asia region. Toyota Daihatsu Engineering & Manufacturing in Thailand and Toyota Motor Asia Pacific in Singapore will henceforth both be named Toyota Motor Asia and form Toyota’s Asia regional headquarters. The aim is to make the both of them self-reliant and broaden their collaboration. The reforms are expected to be completed in June.
Daihatsu had hitherto been instrumental in the development of cars for the ASEAN market, building the Daihatsu New Global Architecture that underpins several models sold in the region. These include theThe Ayla/Agya/Axia and Vios were affected by the aforementioned safety scandal, in which modifications were made to pass crash tests that were not present in production vehicles.
One aspect the press release did not touch on is Perodua. As Daihatsu’s part-subsidiary, the national carmaker played a key role in the development of cars built on the DNGA platform. Will this reorganisation diminish the company’s standing in the partnership? And will the move affect future models like theAfter trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead.
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