Popular YouTube group Dude Perfect, which first rose to popularity for its basketball trick shots, has secured a significant nine-figure investment, in the range of $100 million to $300 million, from private investment firm Highmount Capital.
"We're really excited to try to unlock some of the vision and stuff that we were afraid would only be dreams up to this point," says Coby Cotton, a co-founder at Dude Perfect."We're really just looking to scale a lot of the things that up until now, we've just never even had anywhere close to the capability to do."
Dude Perfect is more than just a YouTube channel. With a team of 25 employees based in their headquarters in Frisco, Texas, they have secured various brand partnerships, including their own smoothie at Smoothie King, a line of Nerf products, and even their own board game. The team's future has been dubbed"Dude Perfect 2.0" and consists of plans to open a retail store, to launch a streaming platform, introduce a line of toys and games in Walmart, and even envisions a