DoubleVerify is the latest to give marketers a way to ensure brand safety in apps, but the industry still has its work cut out for it

Measurement and verification firm DoubleVerify is making it easier for brands to protect themselves against brand safety snafus in mobile apps.

Big brands including Bank of America and JPMorgan Chase have taken steps to avoid their ads appearing next to objectionable content on the web, but the mobile app landscape still remains the wild west.The internet is such a mess that brands are hiring executives to make sure their ads don't end up next to objectionable content

"We have layered on the same controls we offer to brands in the web environment in the mobile app space through the classification of mobile apps," Matt McLaughlin, COO of DoubleVerify, told Business Insider.Ad fraud is eating into an increasing share of ad dollars, with click farms, botnets, and domain spoofing infiltrating everything from websites and video to over-the-top devices and mobile apps.

ایران آخرین اخبار, ایران سرفصلها

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Boeing rejects calls for broader oversight of flight safety as aviation industry converges on Renton, Wash.Boeing invited more than 200 airline executives, pilots, technical experts and regulators from around the world for a Wednesday meeting on its new software and training upgrades for the 737 Max 8. I smell cover up. I’m not flying in that that shit any more.... President Trump just warned russia to pull out of Venezuela. Try some real reporting.
منبع: washingtonpost - 🏆 95. / 72 ادامه مطلب »

Relevance Rules: Students In The Workplace Keep Industry And Academia On The Cutting EdgeBy collaborating with businesses, colleges and universities can deliver on the promise of relevance for career-minded students. From co-ops and internships to mentoring and research opportunities, such partnerships can also invigorate campus programs and bring value to firms.
منبع: Forbes - 🏆 394. / 53 ادامه مطلب »