Patagonia mocks Wall Street on Twitter after revealing plans to cut financial companies off from their beloved branded fleece vests

Patagonia fleece vests branded with companies' names have become a crucial part of the wardrobes of people who work in the finance industry. In New York City, these vests are part of the"Midtown Uniform" — typically slacks, a dress shirt, and a fleece vest.

Binna Kim, president of public relations company Vested, first reported the news on Monday after she reached out to a certified reseller of Patagonia apparel to purchase branded clothing for a client. The reseller told Kim that Patagonia is now reluctant to partner with companies that they view to be"ecologically damaging," as well as religious groups, food groups, political-affiliated organizations, financial institutions, and more.

However, for financial services companies that have already penned a deal with Patagonia, there is a silver lining. The change of focus only impacts new customers, as existing clients would not be impacted, a Patagonia spokesperson said.

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