Public and private sector partner up to drive investment in local advertising sector

The fund will drive sustainable development and entrepreneurship in the local advertising, communication, marketing and public relations sectors.

This fund will push investment toward the MAC Sector Council’s mandate to drive transformation and development of the local advertising, communication, marketing and public relations sectors. eQvest is a crowdfunding platform that helps locals invest in media, entertainment, energy and artificial intelligence among others.

“This partnership between the MAC Sector Council and eQvest Limited marks a significant milestone in our collective efforts to drive positive change within the industry. The MACC Fund represents a powerful tool for advancing diversity, equity, and inclusion, and we are excited to see the impact it will have on the sector,” says chairperson of the MAC Sector Council, Angelo Tandy.

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Building a brand and marketing-centred culture in businessIn the rapidly evolving world of marketing, new technology and shifting consumer behaviour present significant opportunities for businesses to position and build their brands.
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