This Actor’s Voice Was So Iconic It Changed the Movie Industry

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Don La Fontaine standing next to a mic against a red background

The Big Picture Film trailers are a lost art, which is a weird thing to say about what is effectively an advertisement. They're not across-the-board terrible, they're fine, they're serviceable, and there are even some standouts. Trailers just aren't how movies get buzz anymore. A good trailer can trick an audience into thinking a bad film looks promising.

Gunfighters of Casa Grande ApprovedWesternDrama In a Western drama, an American outlaw wins a Mexican ranch in a poker game and decides to start anew. However, his past quickly catches up with him as local bandits target his property, forcing him to defend his new home and the people he has come to care about.

Don LaFontaine Was the Busiest Man in Hollywood Close When making trailers, the workload is individually quite small. The producers give a script with maybe 100 words in it. Though the actors spend time in a booth, it's not as long as one would when doing voiceover work in a movie. This opened LaFontaine’s schedule enough to do a truly unfathomable amount of work over the decades. In 40 years, LaFontaine recorded over 5,000 movie trailers.

This worked well for the genre films he worked on, but it didn't limit him. A world could simply mean a part of our world, a place, time, and circumstance that sets up the story. You are guaranteed to have at least one favorite film of the last 50 years that Don LaFontaine voiced the trailer for – any genre, any age range. This is not to say LaFontaine was the only player in the game.

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