Farmer, industry groups question how Australian beef can be cheaper in Japan than at Coles and Woolworths

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On a recent visit to Tokyo, a New South Wales farmer was shocked to find Australian beef selling for less than you can find it in Coles and Woolworths.

A NSW farmer's visit to Japan has sparked questions over how Australian meat could be sold in Tokyo for less than in Australia's major supermarkets.

Andrew Dunlop runs cattle on his property in southern New South Wales and has spent his career working in the red meat industry, including 15 years in Japan. He said he was surprised that exporters could buy meat in the same market as the big Australian supermarkets, absorb the cost of international shipping and a 25 per cent import tariff, and still be comparable in price to the Australian market.

"It's processed with the same labour, the same cost, but actually the extra cost of getting to Japan should be factored into it — it shows that there is gouging."Australian beef exports to Japan are very important for Australian farmers and Japanese consumers. "I think there's a reason why we have in Australia only a handful of banks, a handful of airlines, a handful of superannuation funds, a handful of retailers — it's because we do have a small population."How do you tell if supermarkets are price gouging?

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