Japan aims to quadruple overseas market for anime, games in 10 years

TOKYO – Pop-culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to US$130 billion in about a decade, the government has said.

In its revised “Cool Japan” strategy released on June 4, the government said it aims to boost exports of these cultural assets to nearly US$130 billion by 2033. “In recent years, content like anime and manga has played an extremely important role in attracting bigger and bigger young audiences abroad, serving as their ‘gateway’ to Japan,” the strategy document said.helped boost the global profile of anime, including franchises like Demon Slayer, which has had global box-office hits.

Combining these sectors’ growth with related industries, including fashion, cosmetics and inbound tourism, Japan is targeting an economic benefit of 50 trillion yen by 2033.

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