The dynamics of the sports OTT business are quite similar to those of the iGaming culture. Based on my experience, our teams tend to move things forward quite actively. Both industries revolve around sports games or other major events that undergo many changes, so the business has to adapt in a timely manner.
Unfortunately, reaching this audience is usually quite expensive. The sponsorships or partnerships announced on the OTT platforms are among the most pricey advertising opportunities on the market. This is primarily due to their high quality, willing-to-pay user base and advanced behavioral targeting capabilities.
OTT platforms also have a way to engage your existing users, granting them a VIP treatment and letting them watch the games for free. All of this makes it easier for them to place bets.Remember, you will be working with live content. This is not prerecorded, perfectly edited and published weeks in advance. Streaming delays can happen on any OTT platform for various reasons.
If you want your brand to be associated with high-achieving athletes and world-known teams or clubs, the OTT streaming platform can help you secure this connection in the audience’s minds. For example, sponsoring a league or team livestreaming can ensure your brand’s name is mentioned every time it’s on air.
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