One of the tactics used by pharmaceutical companies to influence physician and public opinion is by recruiting doctors to serve as social media influencers. — Filepic
For example, by recruiting physicians to serve as influencers, planting articles in scientific journals, coordinating conference presentations and developing continuing medical education courses. The American-Irish pharmaceutical company was forced by US courts to publish more than 1.3 million internal documents.
To many busy physicians, these messages would have appeared as trustworthy scholarship and evidence-based guidance, Prof Sismondo and Dr Bernisson explain.
این خبر را خلاصه کرده ایم تا بتوانید سریع آن را بخوانید. اگر به خبر علاقه مند هستید، می توانید متن کامل را اینجا بخوانید. ادامه مطلب: