Aussie lolly brand’s bold business move with popular retailer

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Allens,Allen's Lollies,Dusk

Confectionary giant Allen's has teamed up with an iconic candles and homewares brand to release a series of new products, which are already rolling out across the country.

Confectionary giant Allen's has teamed up with an iconic candles and homewares brand to release a series of new products, which are already rolling out across the country.

Allen's has collaborated with Aussie retailer Dusk to launch a series of scented candles, bath bombs, room sprays and fragrant oils. Picture: Nestlé Products include a Frogs Alive Candle, Party Mix Assorted Tealights, Jellybeans Bath Bomb, Cheekies Room Spray and Peaches and Cream Fragrant Oil in the 50ml size.

Dusk Chief Marketing Officer Jeremy Taylor added although the home range smells like the real deal, it is not edible. after the candy disappeared from supermarket shelves almost a decade ago in 2015.

 

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