Malaysian shoe company spearheads campaign to provide 1,000 shoes to B40 and Orang Asli students

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School shoes – a basic necessity in a student’s daily academic life – are something that many of us take for granted. But in some Orang Asli and B40 communities, schoolchildren often go barefoot, while in others, they wear shoes that are torn and have holes in them. School shoes are something that they can’t afford, reveals Abaro chief operating officer Kevin Soh.

One of these partners Senheng Electric ’s marketing and communications vice president Tai Tze Yen says: “We were glad to collaborate with Abaro for the “Shoes For You, Hopes For Them” initiative in 2023. Their commitment has made a real difference, giving these students a sense of hope and determination for a brighter future, and it’s heartwarming to see the joy on the faces of these young ones.”

“We are pleased that this effort will impact the lives of 1,000 students from these communities. The distribution of school shoes to these 1,000 students will be conducted in stages,” says Soh, adding that the company will personally distribute the 1,000 pairs of shoes to the deserving students. “However, we plan to extend our contribution to other schools in the Klang Valley region later this year,” he says.

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