Linda Yaccarino, CEO of Elon Musk’s X, has expressed her determination to lead a complete reset of the advertising industry in the wake of the company’s antitrust lawsuit against the World Federation of Advertisers and its GARM censorship organization.that in an interview with Axios on Tuesday, Yaccarino emphasized the need for ecosystem-wide reform and a comprehensive reset of the advertising industry.
Yaccarino believes that GARM is merely a symptom of a larger problem plaguing the advertising ecosystem. “GARM was just a symptom, but the root cause of the entire ecosystem being broken, that’s what the suit is about,” she explained to Axios.
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