Breville ASX: How the humble coffee machine turned Breville into a market darling

  • 📰 FinancialReview
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 90%

ایران اخبار اخبار

ایران آخرین اخبار,ایران سرفصلها

The group and its billionaire backer Solomon Lew have ridden a wave of demand from coffee lovers over the past decade, and the growth keeps coming.

Already a subscriber?Solomon Lew has made plenty of good decisions in his career, but backing Jim Clayton to become chief executive of Breville Group nine years ago is surely right up there.

Breville makes a range of manual and automatic coffee machines, but its top-of-the-line automatic gadgets – the Oracle Touch and the new Oracle Jet, which retail for $3499 and $3699 respectively – are the focus for Clayton and his team. “We are rarely, I think, a consumer’s first coffee machine, or probably their third or fourth, or whatever it is,” Clayton explained. In the US, a coffee drinker might start with a drip coffee machine, or in Australia, it might be a Nespresso device, or similar. Eventually, as their passion for coffee grows, they step up towards something fancier.

There is a lot of competition at the manual end of the market, but Clayton says he “couldn’t be happier” with the company’s positioning.More competitors, spending more marketing dollars, help grow the overall coffee machine category, and help push coffee lovers further up the quality curve – towards Breville’s whiz-bang automated machines.

این خبر را خلاصه کرده ایم تا بتوانید سریع آن را بخوانید. اگر به خبر علاقه مند هستید، می توانید متن کامل را اینجا بخوانید. ادامه مطلب:

 /  🏆 2. in İR
 

از نظر شما متشکرم. نظر شما پس از بررسی منتشر خواهد شد.

ایران آخرین اخبار, ایران سرفصلها