, London, you can use augmented reality to 'try on' hairstyles and colours before taking the plunge. The new age of beauty has also transformed the way we access beauty treatments. The digitalisation of beauty has given rise to platforms like Treatwell and Fresha which allow us to book last minute haircuts, manicures and massages with the touch of a button.
Its empowering digitalisation of the industry not only allows user-friendly navigation and accessibility of beauty and wellness services for customers, who can book treatments 24/7 at any time and price that suits them , but is also propelling technological advancements in the sector as a whole.
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