Campbell wants to dump ‘soup’ from its name as sauce and snack business grows

"We will always love soup," said president and CEO Mark Clouse,"but today, we’re so much more than soup.”

“What better way to mark this next chapter than with a subtle but meaningful change in the name of our company, one that respects our heritage but also reflects who we are today,” said Clouse on Tuesday. “We will always love soup, and we’ll never take our eye off of this critical business, but today, we’re so much more than soup.”

“Rao’s is a remarkable success story in today’s food industry, and we’re excited to welcome the brand to our portfolio. We have strong confidence in its long-term growth trajectory,” said Clouse. At the company’s investor event, some 75 attendees gathered to hear about leadership’s vision, as large screens flashed images of Campbell’s brands including Pepperidge Farm, Cape Cod, and Snyder’s of Hanover.

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Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'Campbell Soup is dropping 'soup' from its name to become 'The Campbell's Company,' a pivot symbolizing the company's shift to other packaged food such as Goldfish snacks.
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