Earnings playbook: The first big week of the season includes reports from Netflix and big banks

The first big week of the earnings season is here, with several major financial and consumer-facing stocks slated to report their latest results. Nearly 40 S & P 500 are scheduled to post their calendar third-quarter results, including Netflix and Procter & Gamble . Big banks Goldman Sachs and Bank of America are also on deck. The earnings season got off to a strong start last week, with JPMorgan Chase, Wells Fargo and BlackRock beating expectations.

Also expected: an update to talks with United's flight attendants' union, one of the last big labor groups left to reach a deal with a carrier in this cycle." What history shows: United earnings beat estimates 71% of the time, Bespoke data shows. However, shares average a 0.6% decline on earnings days. Wednesday Morgan Stanley is set to report earnings before the bell, followed by a call at 8:30 a.m.

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